If you received a flyer that said “send money to support the troops,” for what would you expect the money to be used?
A quick web search reveals that the phrase is generally used by those who have a history of material military support (like the USO). When other groups use the phrase “support our troops” for fundraising, they generally give specifics as to how the funds will be used. For example, they may send care packages, provide services for wounded warriors, buy phone cards, or provide material support for deployed servicemembers’ families.
In one such example, Jolt makes a “caffeine-energy gum”–it is admittedly not a “normal” “support the troops”-type group. But it advertised with exactly that phrase, and Jolt was explicit about how the funds would be used, even listing the specific organizations that would receive their donations: Read more