The Air Force Times notes that the US Air Force is looking for a new slogan to replace the “Above All” it came up with in 2008 (which was not without controversy, apparently).

All of the services spend a fair amount of time on marketing and recruiting (though the Marines are unique, saying you ask to join them).  Just last fall the Navy created its new “A Global Force for Good” tagline.  Each iteration from each service gets both praise and scorn, and a few years later it, too, gets replaced…