According to an official release, the Air Force has adopted the two most common phrases associated with its history as its new motto:  Aim High…Fly-Fight-Win.

An enduring statement of Airmen’s pride in their service, the motto is a two-part expression — a call to action, with a response of commitment.

“The call and the response are two sides of the same coin,” said Air Force Chief of Staff Gen. Norton Schwartz. “Airmen indicated ‘Aim High’ and the response ‘Fly-Fight-Win’ as indicative of their enduring commitment to do just that in defense of our nation.”

The phrase is supposed to be a motto, not a recruiting slogan (for the Marines, think Semper Fi as opposed to The Few, The Proud).  Comments on the official Air Force site lean heavily toward the negative.