Contrary to the prior assertions of the Air Force Times, the US Air Force says it is not looking for a recruiting slogan; instead, it is in search of a “motto” that is “meant to endure.”

Colonel Groves made the distinction between temporary recruiting slogans and an official motto, which will be the service’s first.

“People may recall slogans such as ‘Aim High,’ ‘No One Comes Close,’ and ‘Cross Into the Blue’ seen in ad campaigns supporting recruiting efforts,” Colonel Groves said. “The Air Force motto, in contrast, is focused on building esprit-de-corps, and is meant to endure to future generations of Airmen.”

The goal is reportedly to have an Air Force motto within the year.