In a topic related to the prior “moral compass” discussion (in fact, the NDU speech was specifically cited), Chairman of the Joint Chiefs of Staff Admiral Mike Mullen recently said

What I really think it comes down to is accountability. Within the military, we need to be constantly asking ourselves, “Am I holding myself and those I am responsible for to the highest standards?”

Ultimately, our quality of work and our personal conduct will say far more about who we are and what we stand for than any other thing we do.

So, are “quality of work” and “personal conduct” the defining icons of what the military stands for?

If so, what governs “personal conduct” in the US military?