According to a Michigan news site, the “Bible-references flap” from earlier this year (which was frequently misrepresented) hasn’t put a damper on the bottom line of Trijicon, the maker of advanced (and popular) gunsights for weapons.

In fact, it might even have helped.

Tom Munson, director of sales and marketing at Trijicon, said the company has removed controversial Biblical verse references from inscriptions in its military orders but still includes them in commercial sales to hunters, collectors and others. He also said the company this year is on track for more business than last year under its military contracts, despite the controversy.

Munson said the company hasn’t heard much more about the controversy.

“We got an uptick in some consumer interest in Trijicon following that incident. I’d say it hasn’t hurt sales, although I wouldn’t say we use that as a selling tool, and while we continue to do it we don’t make a big deal about that. We hope customers buy our product because it’s the best on the market.”

The controversy evidently had zero impact to their government contracts, and the publicity, as well as their public response, may have increased their sales figures on the consumer side of their business.  Anecdotally, there were many responses on websites during the “scandal” from people who either expressed a desire or intent to purchase Trijicon products to “support” Trijicon, after it was “attacked” by people scrounging for something over which to be offended.

Even some people who might have disagreed with Trijicon’s theological position defended them, as they have routinely been praised for producing effective sights for combat weapons.